Privacy Policy

1. Overview

MASurd AI ("MASurd AI", "we", "us", or "our") provides an AI-powered business and agency management platform designed to help businesses and agencies discover potential customers, analyze websites, generate website concepts, manage leads and customers, communicate with clients, manage projects, and improve search engine optimization.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you use our website, applications, APIs, and related services (collectively, the "Services").

By accessing or using MASurd AI, you acknowledge that you have read and understood this Privacy Policy.

2. Information we collect

We collect information that is necessary to provide, secure, maintain, and improve the Services. The type of information we collect depends on how you use MASurd AI.

Information may include:

• Account and profile information.
• Business and organization information.
• Lead and prospect information.
• Publicly available business information.
• Website information and screenshots.
• CRM records.
• Email and WhatsApp communications.
• Project and client information.
• SEO information.
• Documents and files you upload.
• AI prompts and generated results.
• Billing and subscription information.
• Technical and usage information.

3. Business & organization information

When you create an account or use MASurd AI on behalf of a business or organization, we may collect:

• Company or organization name.
• Business address.
• Business website.
• Industry.
• Company size.
• Business description.
• Business preferences.
• Organization settings.
• Team members.
• User roles and permissions.
• Billing and subscription information.

4. Lead & business information

MASurd AI may process publicly available business information to provide lead-generation, business discovery, and opportunity-detection functionality.

This information may include:

• Business name.
• Business category.
• Business website.
• Business address.
• Public business phone number.
• Public business email address.
• Public social media profiles.
• Public business directory information.
• Publicly available reviews and ratings.
• Public business hours.
• Other publicly available business information.

MASurd AI may analyze publicly accessible information to identify potential business opportunities, including businesses that may have missing, outdated, poorly optimized, or poorly designed websites.

We do not intentionally seek to collect private information that is not publicly available or necessary for the Services.

5. Website information & analysis

When you use our website analysis, lead-generation, website auditing, or website design features, MASurd AI may process publicly accessible website information.

This may include:

• Website URLs.
• Website screenshots.
• Public page content.
• Website structure.
• Metadata.
• Performance information.
• Mobile responsiveness information.
• Accessibility indicators.
• SEO information.
• Publicly available images and content.
• Technologies detected on publicly accessible websites.

This information may be analyzed automatically and with AI to generate website audits, opportunity scores, redesign recommendations, SEO recommendations, and other business insights.

6. CRM information

If you use the MASurd AI CRM, you may provide information about your leads, prospects, customers, and business relationships.

This may include:

• Names.
• Email addresses.
• Phone numbers.
• Company information.
• Job titles.
• Communication history.
• Notes.
• Tasks.
• Meetings.
• Files.
• Proposals.
• Contracts.
• Project information.
• Customer preferences.
• Other information you choose to store.

You are responsible for ensuring that you have the appropriate legal basis, permissions, and authority to provide personal information to MASurd AI.

7. Email & WhatsApp information

If you connect email or WhatsApp services to MASurd AI, we may process information necessary to provide communication, CRM, and automation functionality.

This may include:

• Sender and recipient information.
• Email addresses.
• Phone numbers.
• Message content.
• Attachments.
• Message timestamps.
• Delivery information.
• Read status where supported.
• Conversation history.

We do not sell private email or WhatsApp conversations to third parties.

8. Project & client information

When you use our project management and client portal features, we may process:

• Project information.
• Tasks.
• Milestones.
• Deadlines.
• Comments.
• Files.
• Design approvals.
• Revision requests.
• Project communications.
• Client information.
• Project activity.

9. SEO information

Our SEO tools may process information relating to websites and search engine optimization.

This may include:

• Website URLs.
• Website content.
• Keywords.
• Metadata.
• Technical SEO information.
• Search performance data where connected.
• SEO reports.
• Competitor information.
• Website structure.
• Internal links.
• SEO recommendations.

10. AI processing

MASurd AI uses artificial intelligence to provide certain features and automate business workflows.

Depending on the feature you use, AI may process:

• Prompts.
• Business information.
• Website information.
• CRM information.
• Project information.
• Documents.
• Messages.
• SEO information.
• User instructions.

AI may generate:

• Lead analysis.
• Business opportunity scores.
• Website recommendations.
• Website designs.
• Proposals.
• SLA and contract drafts.
• Email drafts.
• CRM summaries.
• SEO recommendations.
• Project recommendations.

AI-generated information may contain errors or inaccuracies. You should review AI-generated content before relying on it for legal, financial, business, or other important decisions.

11. Automatically collected information

When you access MASurd AI, certain technical and usage information may be collected automatically.

• IP address.
• Browser type.
• Operating system.
• Device type.
• Language.
• Time zone.
• Pages viewed.
• Features used.
• Login activity.
• Referring URLs.
• Session information.
• Error logs.
• Performance information.

We use this information to maintain security, improve performance, understand product usage, and troubleshoot problems.

12. Cookies

MASurd AI may use cookies and similar technologies for authentication, session management, security, preferences, analytics, performance, and product functionality.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Services.

13. How we use information

We may use information to:

• Create and manage accounts.
• Provide and maintain the Services.
• Process leads.
• Analyze websites.
• Generate AI insights.
• Generate proposals and SLA documents.
• Manage CRM records.
• Send and receive communications.
• Manage projects.
• Provide SEO functionality.
• Process payments.
• Provide customer support.
• Personalize the Services.
• Improve our products and services.
• Monitor performance.
• Detect fraud and abuse.
• Protect our systems.
• Maintain security.
• Comply with applicable legal obligations.
• Develop new products and features.

14. How we share information

We do not sell or rent private personal information.

We may share information with trusted service providers and other parties where necessary to operate MASurd AI or comply with applicable law.

This may include:

• Cloud hosting providers.
• Database infrastructure providers.
• AI service providers.
• Email delivery providers.
• WhatsApp service providers.
• Payment processors.
• File storage providers.
• Analytics providers.
• Security and monitoring providers.
• Customer support providers.

15. Third-party service providers

MASurd AI may rely on third-party infrastructure and service providers to operate certain parts of the platform.

These providers may process information on our behalf where necessary to provide their services.

We take reasonable steps to select service providers that maintain appropriate security and privacy practices.

16. Your content & business data

You retain ownership of the business information, documents, content, CRM records, project information, and other materials that you submit to MASurd AI, subject to the rights necessary for us to provide the Services.

You grant MASurd AI the limited rights necessary to host, process, transmit, store, analyze, and display your content for the purpose of providing the Services.

17. AI training

Unless expressly stated otherwise in your applicable agreement or service plan, we do not intend to use your private customer content, CRM records, private communications, or confidential business information to train publicly available AI models.

We may use aggregated or de-identified information to understand product usage, improve our Services, detect abuse, and improve system performance.

18. Data retention

We retain information for as long as reasonably necessary to:

• Provide the Services.
• Maintain your account.
• Meet contractual obligations.
• Resolve disputes.
• Maintain security.
• Comply with legal requirements.
• Enforce our agreements.

When information is no longer required, we may delete, anonymize, or securely dispose of it.

Certain information may remain in backups for a limited period before being securely deleted or overwritten.

19. Data security

We implement reasonable technical and organizational safeguards designed to protect information.

These measures may include:

• Encryption in transit.
• Encryption where appropriate at rest.
• Access controls.
• Authentication.
• Role-based permissions.
• Secure API authentication.
• Logging and monitoring.
• Backups.
• Vulnerability management.
• Security reviews.

However, no internet-based service can guarantee absolute security.

20. Data breaches

If we determine that a security incident has resulted in a legally significant risk to personal information, we will take appropriate steps to investigate, contain, remediate, and provide notifications where required by applicable law.

21. Your privacy rights

Depending on your location and applicable law, you may have rights including:

• The right to access your personal information.
• The right to correct inaccurate information.
• The right to request deletion.
• The right to restrict certain processing.
• The right to object to certain processing.
• The right to data portability.
• The right to withdraw consent where processing is based on consent.
• The right to lodge a complaint with an applicable privacy regulator.

Certain rights may be subject to legal limitations and exceptions.

22. Account & data deletion

You may request deletion of your MASurd AI account and associated personal information by contacting us.

Upon receiving a valid request, we will process it in accordance with applicable law and our data retention requirements.

Some information may need to be retained where required by law, for legitimate security purposes, or to resolve disputes.

23. International data transfers

MASurd AI may use service providers and infrastructure located in different countries.

As a result, your information may be transferred to or processed in countries other than your country of residence.

Where required by applicable law, we implement appropriate safeguards for international data transfers.

24. Children's privacy

MASurd AI is intended for businesses and professional users and is not directed toward children.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe a child has provided personal information to us, please contact us so we can investigate and take appropriate action.

25. Third-party services & links

MASurd AI may integrate with or link to third-party services.

Examples may include:

• AI providers.
• Email providers.
• WhatsApp services.
• Payment providers.
• Analytics services.
• Cloud infrastructure.
• Business directories.

We are not responsible for the privacy practices of third-party services. We recommend reviewing their privacy policies before using them.

26. Business communications

By creating an account or providing contact information, you may receive transactional communications necessary to operate the Services.

These may include:

• Account notifications.
• Security alerts.
• Service notifications.
• Billing notifications.
• Project notifications.
• Important product updates.

Where legally permitted and with appropriate consent where required, we may also send marketing communications.

You can unsubscribe from marketing communications at any time.

27. Controller & processor roles

Depending on how MASurd AI is used, MASurd AI may act as a data controller or a data processor/service provider.

We may act as a Data Controller when we determine the purposes and means of processing certain information, such as account and service information.

We may act as a Data Processor or Service Provider when we process customer information on behalf of a business customer according to that customer's instructions.

Businesses using MASurd AI are responsible for ensuring that their use of the platform complies with applicable privacy and data protection laws.

28. Customer responsibilities

If you use MASurd AI to collect, store, analyze, or communicate with leads or customers, you are responsible for:

• Providing appropriate privacy notices.
• Obtaining required consent where applicable.
• Having an appropriate lawful basis for processing.
• Respecting applicable marketing laws.
• Respecting opt-out requests.
• Handling personal information appropriately.
• Configuring integrations correctly.
• Not uploading information that you are not authorized to process.

29. Changes to this policy

We may update this Privacy Policy from time to time as MASurd AI and our Services evolve.

When we make material changes, we may notify users through the Services, email, or other appropriate communication methods.

The "Last updated" date at the beginning of this Privacy Policy indicates when the policy was most recently updated.

30. Contact

If you have questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us.

MASurd AI

Email: hello@masurd.com

Website: masurd.com

Business Address: [Your registered business address]

31. Governing law

This Privacy Policy is intended to be interpreted in accordance with applicable privacy and data protection laws.

Where MASurd AI operates in multiple jurisdictions, additional privacy rights and obligations may apply depending on the user's location and the nature of the processing.

Where required, jurisdiction-specific privacy notices or data processing agreements may supplement this Privacy Policy.